about

We are a group of creative problem solvers bound by a passion for entrepreneurial excellence, creative accomplishment, and unwavering and principled integrity. Organizations come to us for the unique and different. We do what others think is too difficult. Our clients are always looking for ways to increase their brand and out-innovate their competition. They turn to MAV12 because regardless of the challenge, we find a way to get it done. And done right.


We believe there is a place in the market for a creative agency that is the go to company for the impossible.


Gene Lim | CEO

Gene has over 25 years experience in marketing and advertising and is a visionary with tremendous drive, leadership abilities and global resources.  Gene has a reputation for forward-thinking, creative solutions with expertise in strategy, branding, marketing, advertising, emergent technologies, business development and strategic partnerships.  As CEO of MAV12, he leads a creative team of seasoned professionals, working with a variety of industries and clients.  Gene was previously the founder and partner of Mozaik, a packaging and displays firm, still operating successfully; and Tunis, a marketing promotions firm, still operating successfully and currently owned by a public company.


On the philanthropic side, Gene served 6 years as Chairman of Global Strategic Alliances for the Entrepreneurs’ Organization (EO), a global entity of entrepreneurs in over 49 countries, forging relationships with corporations, government, universities, NGOs and media. He also represented the United States for 8 years on the G20 YEA (Young Entrepreneurs’ Alliance) Leadership Assembly, a global network of industrialized and developing nations championing the cause of entrepreneurship in the world economy. 


Momo Jovovich | VP Business Development

Momo has over 28 years of experience in business development, marketing, entrepreneurial start-ups, and executive leadership in various industries, including entertainment production, fashion modeling, advertising, higher education, advanced medical technology, pharmaceutical research, hospitals and managed care organizations, cutting edge green energy technologies, international investment, pro bono work for various charities, and much more. His multi-lingual communication skills and international experience have served to put him ahead of the pack.


Always hungry for innovation, Momo brings start-up and established industries together with new and advanced marketing strategies that take full advantage of the leaps in technology that emerge on an almost daily basis. The business relationships Momo has built over the years run the gamut both domestically and internationally, and include several major film studios, leading medical, genetics and stem cell companies, advanced green technology and international research firms. Whatever the challenge may be, Momo always has an instant answer.


Michael Becker | VP Client Services

Michael Becker brings a passion for innovation to MAV12, as well as the broad marketing insight and experience across media to support brands, create buzz and elevate awareness. His background and accomplishments place him squarely at the intersection of content, digital innovation and advertiser solutions. He is a facilitator, translator and advocate, and has the unique ability to speak across the creative, marketing, technology and business communities and to deeply understand their individual goals and capabilities -- creating maximum value for all partners.
 
Michael has achieved success at the highest levels of branded entertainment and has worked with major national brands and the creative forces behind some of the most popular television and digital entertainment properties. He has developed hit broadcast TV series and overseen the creative direction of successful shows at production companies and at The WB and ABC broadcast networks. He has also managed major digital properties, including ABC.com and Oscar.com. A visionary in cross-platform entertainment, Michael created a pioneering large-scale streaming video event: One of the first-ever "2nd screen" experiences – a groundbreaking simultaneous synchronized broadcast/webcast.
 
As an entrepreneur with his own company, Solidify, Michael collaborated with a number of startups, particularly those focused on strategic solutions for marketing and brands.


Virginia Ruhmkorff | VP Client Services

With more than 20 years of advertising experience on brands including AT&T, BellSouth, AFLAC, John Hancock, LL Bean, and Coca-Cola, on the client and agency side, Virginia has a keen understanding of client needs and her media skills are second to none.  In the past 7 years alone, Virginia has managed more than $400MM in media investments. 

Virginia anchors our Atlanta office and has two daughters, one a competitive cheerleader, the other a UGA Film student, stand up comedian/sketch comedy and improv actor.


Dawn Raagas | Sr. Project Manager

Dawn brings over 20 years of Operations and Senior Level Project Management experience to the MAV12 team, consistently achieving aggressive business and project goals. She has worked with a range of companies from startups to big corporations. Regardless of the size, she always leverages the many planning, profit growth, cost control, HR, budgeting and client relations elements of project management as the foundation for successful, broad based business leadership.


In addition to her role as Senior Project Manager, Dawn subscribes to the belief that an innovative company cannot rest on its past successes, and she often serves as the leader of our continuous improvements in processes and systems to maximize efficiency.

Prior to joining the MAV12 team she ran her own consulting business for 11 years specializing in operations and process improvement.


Elliott Jobe | Head of Production

Elliott Jobe began his career in the visual arts at the postproduction facility, 525 Hollywood, in the summer of 1996, working primarily in visual effects and compositing. Elliott had the opportunity to work on features and commercials with directors such as Mark Romanek, David Fincher, and Dayton/Faris. In 2003, Elliott launched his own studio and began working on a diverse range of VFX projects – from documentaries for Oliver Stone, to commercials for Marcus Nispel, to music videos with Sophie Muller and Prince.  His studio also developed vending machine concepts for Coke and Apple, and websites for Powerade and Disney.

Elliott is a pioneer in live action digital set work and has two patents related to live action lighting and compositing. His work has won several Sports Emmys, a Key Art award, and over a dozen Promax/BDA Gold awards. In 2015, Elliott Produced a short film that premiered at Tribeca Film Festival, and was featured in American Cinematographer Magazine along with Spectre and the Martian.


Most recently Elliott completed work as a lead vendor on a feature with Warren Beatty, and an original project for HBO starring Andy Samberg and Kit Harrington. Elliott also has a number of original theatrical projects in development across various platforms, most recently creating a VR science fiction show for YuokuVR. 


Sven Shelgren | Executive Producer

Sven has served as executive Producer, Bidder, Researcher, and VFX/Post Production Supervisor with JoineryMore Media,There Studios, Dektor Film, and many other companies.  Recently he's been working in VR and visual effects supervision of many new and multi-media projects.


Previously, he spent a year as Executive and Line Producer for Ringer in LA, a full-service creative production and post production house.  Working with director Rob Meltzer, they produced a top-rated Super Bowl spot for Dove “Father’s Day” & a global shoot for Bono’s RED campaign to end AIDS in newborn births, both with over 12 million views.  Sven worked as Executive Producer of Post Production for CRASH+SUES in Minneapolis, supervising all editorial, animation, visual FX, audio, and finishing; also served as in-house live action line producer. 


For 13 years, Sven was Executive and Line Producer for Dektor Film in LA, developing and producing hundreds of commercial spots with Paul and Mark Dektor. 


Sven has produced numerous AICP/MOMA Awards, Clio Awards, Cannes Lion Awardsand has been a DGA UPM member since 1992.


Eric Wolfson | Creative Director

Eric “Helix” Wolfson serves as the Creative Director at MAV12. Eric has been working in film and video since 1999 when he founded Jaffle Productions a full service film production company. In 2005 he completed production on his first feature film, the award winning comedy entitled CallBack, which he wrote, directed, produced and edited. In 2009, he expanded Jaffle's scope to service a growing need in the marketplace for broadcast quality affordable web based video content and in 2012 Jaffle became Incite Visual Media specializing in video branding, training and marketing content. Under the auspices of MAV12 and Incite, Eric has written, shot, directed, edited and produced feature films, commercials, shorts, music videos, web promos and corporate videos; serving a diverse clientele including; Toyota, Microsoft, AT&T, Infiniti, BMW, Salesforce, Solarcity, ProFlowers, Rimmel London Mascara, NAVEX Global, WebVisible and international recording artists: Jeremey Carr, The Gorillaz and Vanessa Amorossi.


Board of Directors

Daymond John -  Fashion Mogul (FUBU), Brand Architect (Shark Branding), ABC SHARK
Kevin Harrington - Chairman of As Seen On TV, Inc., pioneer and principal architect of the infomercial industry, ABC SHARK
Gary W. Goldstein - Producer (Pretty Woman, Under Siege, Mothman Prophecies), writer, screenwriter & filmmaker 
Tony Novia - Well-known media executive (Ryan Seacrest Productions) and radio and record industry figure